Beer Vegas

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Las Vegas, NV may be the adult entertainment capital of the world but it is certainly not the capital of Craft Beer. I just spent five solid days in Sin City on a business trip and surprisingly was unable to find a Craft Beer haven among the decadent and lavish resort world of amenities. From the Venetian and Palazzo to Caesars and Fremont Street big beer is king.

I had exchanged pleasantries with several bartenders and cocktail waitresses through the week. “May I get you a drink.” “Sure, do you have any IPA’s?” “What’s an IPA?” “You know, a Pale Ale. A Craft Beer.” “Oh yeah! We have Shock Top and Blue Moon!”

One evening I asked a Bartender for a Craft Beer. He asked me what kind. I tamed it down and asked if he had a Pale Ales. He responded, “No, all we have is Sierra Nevada.” Ugh!!!

Although I was eventually able to stumble upon a Sin City Brewing kiosk is a casino mall (pretty cool to get a plastic cup of Oktoberfest in a food court) and a Lagunitas IPA at a sports bar, Vegas is obviously dominated by high-profit watered down consumer beer products. Craft Beer as we know is a substantial cost difference as opposed to Bud Miller and Coors when purchasing in a retail environment. If I was giving away free beer to gamblers, I would also pick the least offensive cost product as well. But when the casinos are serving top dollar name brand liquor such as Johnny Walker, Cabo Wabo, and Glenfiddich why can’t they splurge and provide a little Craft Brew for the people who enjoy it on the poker tables?

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