Can Craft Beer Afford To Play With The Big Boys?

As a self-proclaimed Beer Geek I often find myself checking out a restaurant’s beer list before I decide if it’s really where I want to go have a nice dinner or not. If you’ve ever looked at a Happy Hour list or daily specials at your local watering hole you are no stranger to the fact that Craft Beer takes a back seat to the big boys on the block. Mind you, I’m not talking about the tap rooms or establishments that pride themselves on local, state, and Craft Beer offerings in general. I’m talking about the places where they force down the American macro-lagers; Bud, Miller, and Coors (BMC). We’ve all been there when we see specials for $2 domestics or $6 buckets. Go ahead, ask for a Sam Adams or Sierra Nevada and get your bill for $5.75.”Oh, that’s an import.” they’ll say. Imported from where? Boston? California? Give me a break! Bars and restaurants have started calling these larger craft offerings “Premium”. In other words, not available for their specials funded my the big marketing machine of BMC.

I’ve always wondered if the Craft Beer industry can play by these same rules, or better yet, can they afford to? Continue reading

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Beer Snob

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Am I a beer snob? Nope! I refuse to put myself in the category of snob when it comes to beer. Honestly. Drink what you like. All I ask is that people try something new every now and then. You’ll be surprised at what you might find.

A few years ago I was in the Bud-Miller-Coors crowd. Not exclusively, but yeah, I bought it and drank it during games, at the pool, and whatever was on special at the pub. I had already tapped into the craft beer industry via Dogfish Head. The 60 Minute IPA was my favorite craft beer. I would buy craft beer for special occasions, parties, and at business dinners where everyone else was drinking fancy wine. I didn’t feel like such an oddball when I ordered an Imperial beer that came in a stemmed glass instead of a pitcher and a plastic cup. I really didn’t switch exclusively to craft brews until I saw the documentary Beer Wars. Now it’s all about business for me. Don’t get me wrong, Bud-Miller-Coors make good beers. Some of their “craft” offerings are pretty good. I just choose to support the craft beer industry with my hard earned money vs feeding the giants. Besides, the big three beers are not even American companies any more. They have been absorbed into worldwide mega-corps. Believe it or not it’s hard to find beers that aren’t owned by the big three.

I’m not out there trying to wine-ificate beer. I’ll talk to you about beer when you see that I’m drinking something that isn’t fizzy and yellow. I’ll let you know that Guinness won’t get you “hammered”. Dark beers don’t mean more alcohol. If you tell me what you like I’ll try to help you find something that YOU think is good. I’ll tell you about flights. Flights are a great way to sample several different beers in small servings. I’ll let you know that most bartenders will let you taste a craft beer before you order a pint. Yes, I do brew my own beer at home. If you want to know more about matls, hops and fermentation, just ask me!

I love brewing beer and trying new favors when I see them on the taps. I’ll talk as much or as little about beer as you want to know. I’ve met many, many great people out and about and in the online world who are passionate about beer, how it’s made, and getting people to try something new. Am I a Beer Geek? Yup! Just don’t call me a snob. Drink what you like, and if you think you might like what I’m drinking, just ask!

See you out and about, cheers!